The 5 major development trends of China's yacht industry in the future


At the China (Shanghai) International Boat Show Industry Summit held in Shanghai at the end of 2013, more than 20 well-known domestic and foreign yacht industry giants such as Faraday, Sanscorp, Beneteau, Jaho Yachts, Red Double Happiness, Blue Ocean Yachts, Haihui Yachts, Bafushi and other industry experts explored the development trend of China's yachting industry and analyzed the prospects of China's yacht consumption market, and they believed that China's yachting industry in the future will show five major They believe that the future of China's yacht industry will show five major development trends, which will promote the transformation and upgrading of the industry.

This summit is organized by the Boat Branch of China Association of the Shipbuilding Industry, Shanghai Association of the Shipbuilding Industry, and Shanghai UBM Sinoexpo International Exhibition Company, with the theme of "New Trend-New Idea-New Product-New Play", which is also the theme of "The 19th China International Boat and its Technology and Equipment Exhibition and China (Shanghai) International Boat Show". It is also the prelude to the "19th China International Boat Show and China (Shanghai) International Boat Show". This year's boat show will be on April 10 to 13 at the Shanghai World Expo Exhibition and Convention Center.

It is reported that in 2013, China's boat import and export amounted to 470 million U.S. dollars, an increase of 25.7%, of which exports 250 million U.S. dollars, an increase of 25.1%. Currently, the boat market around the world is still uncertain, while investors are always optimistic about the export of Chinese boat market. Along with China's acquisition of famous Italian yacht brands, the domestic yacht industry chain, the wide spread of yacht culture and the growing richness of water activities, China's yacht market will continue to improve.

At the summit, the participating guests believed that in the face of the ever-changing market, China's yacht industry will show five major development trends.

First, the structure of China's yacht industry is changing towards hierarchy and structure. That is to say, producers have to follow the market demand closely and provide products of different standards, especially the middle and low grade and popularized products. This is evident from the April 2013 China International Boat and Technical Equipment Exhibition. At this exhibition, the number of small boats on display and sales have increased substantially, of which the number of boats under 8 meters has increased by 43% compared to previous years, which fully demonstrates that the audience's consumption of yachts tends to be more rational and mature.

Second, the speed of marina construction. For China has introduced the marina norms and other laws and regulations, China's yacht marina needs to change the yacht clubs, high-grade clubs of a single pattern, and actively embark on the construction of economic and practical docks and public docks.

Third, yacht fuel green upgrade. With the environment and water protection efforts to increase, yacht cleaning technology, new materials, new structures, new ideas will lead the green yacht research and development. In the future, more energy-saving and environmentally friendly qualities of the boat, will become the mainstream of mass consumption.

Fourthly, the business boats are emerging. In recent years, yacht technology, materials, accessories have been adopted by the official boat. The state has purchased a large number of official boats in the last two years, and a lot of equipment, technology and materials are related to the use of yachting leading technology.

Fifth, to promote yacht personnel training. The relative lack of yacht talent is the development of the domestic yacht industry short board, and has been the attention of the relevant state departments. 2013 September, China Shipbuilding Industry Association Boat Branch and Shandong Jiaotong College in Jinan, Shandong Province, organized a yacht talent, attracting the participation of more than 20 yacht companies. After that, some colleges such as Shanghai Jiaotong University and Shanghai Maritime University have discussed with the yacht association and will carry out a series of activities around the cultivation of yacht talents.

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